In February the STYLEetc team spent a day in London, shooting Oliver Proudlock (best known as ‘Proudlock’ from Made In Chelsea) wearing pieces from his fashion brand Serge DeNimes. Here are the pics from the shoot. . . . . .
To read our interview with Ollie, navigate to page 16 of our spring issue viewable online here!
Shop for Serge DeNimes online at sergedenimes.com
Or visit the Serge DeNimes pop-up shop, in residence until 20th April at:
Imitate Modern, 27a Devonshire Street, London, W1G 6PN
The pop-up shop coincides with an exhibition of photography by Oliver’s mother Lena Proudlock, and Douglas Villiers. The photographs on display document the 1978 Rio de Janeiro carnival, and inspired Ollie’s ‘Rio’ collection of tees. You will be able to purchase limited edition photographs, in addition to Serge DeNimes apparel featuring prints from the carnival.
Photography: Sven Eselgroth
Styling: Rickardo Maxwell
Styling Assistant: Victoria West
Hair styling: Jeff Kang
Production: Gemma Latham (@CarnabyTwenty1)
Production Assistant: Kathryn Bell (@kathrynbee)
Shot on location: Tooting Tram and Social