British fashion brand Jack Wills’ latest summer collection is the epitome of Summer fun. Containing a unique mixture of gorgeous floral and pastel prints and sun-kissed denim, this brand new range will inject the beauty of the British summer straight into your wardrobe.
With seasonal prints mixed with bright colours, masculine outerwear paired with feminine dresses, it’s time to experiment with some bold combinations to create head-turning statement looks for both summer days in the city or lazy days by the beach.
For those wanting a soft, playful look, the range features beautiful botanical, pretty daisy and cute bee prints inspired by the Great British countryside & its flowers. Folkloric prints and lace details add a beautiful, dreamy feel to the collection and there’s a nod to traditional broderie anglaise designs that when combined with the brand’s signature stripes add a lively edge to any outfit.
Every Summer wardrobe needs the perfect fitting jeans and this season Jack Wills has combined their wide range of styles with the ultimate summer palette. Must-have styles from super-skinny to boyfriend are available in a range of brights that have been delicately washed out so that they look like they have spent the summer on the beach – the perfect partner to an incredible Summer.
For those cooler summer evenings, layer super-soft, lightweight pastel knitwear and cosy pointelle crew tops to maintain a softer summer look. Alternatively, pair boyfriend shirts with cute denim dungarees and a bold blazer for an effortlessly cool ensemble.
Jack Wills is the one stop shop for everything you need for the beach this Summer, with beautifully detailed sun dresses, separates, bags, hats and swimwear available in the season’s signature prints. There are hints of luxe summer metallics in leather duffles, shoppers and sandals, which are perfect teamed with a printed playsuit and a Jack Wills’ classic panama hat for a day at the beach whether home or away, so make sure you head to their store on King Street, Manchester and update your summer wardrobe now!
Watch the full summer campaign video below! It makes us want to go running through a field!
All images courtesy of Jack Wills