STYLEetc interviewed fashion savvy Alex Gerrard.
What inspires your dress designs?
I took inspiration from dresses I’ve worn in the past that were flattering and suited my body shape.
Do you have a favourite dress? And if so, why that one? From Alex Glam I love the black one sleeve dress with peacock feather detail and the red frill dress as they’re really structured and flattering. From Alex Rock my favourite is the military blazer as you can dress it up and wear it over and dress or just wear it with jeans for a more casual look.
Which designers do you admire?
I’m a huge fan of Alexander Wang as the shapes and cuts of his clothes are really different but very wearable.
How would you describe your personal style?
Alex Glam and Alex Rock both reflect my own signature style. I prefer a smart blazer and a pair of jeans for a more casual look and a flattering dress for a night out. The Spring Summer collection will show more of my relaxed style.
Where do you love to shop?
I like to mix designer and high street and am a huge fan of online shopping. As well as Forever Unique I also like ASOS and Very.
What’s the one luxury item you couldn’t live without?
I can’t go anywhere without a gorgeous bag – it can completely change an outfit.
Who would you most like to see wearing Forever Unique by Alex Gerrard?
I love how the Kardashians dress – they’re so stylish and feminine. The Saturdays’ Una Healy has been very supportive and worn a few pieces and there were a couple of the red carpet at the Inside Soap Awards!
What’s next for Alex Gerrard?
I’ve been working on Spring Summer for the last 6 months and I finally got to see first samples last week so I was really excited. It’s all happened so quickly, I can’t believe my collection is stocked in Selfridges, I’m really pleased.