Neighbourhood restaurant and bar along with Rococo PR last hosted a lavish launch for ProBlo; a pink carpet was rolled for when guest arrived at the venue. Amongst showbiz starlets, celebrity stylist, and beauty bloggers promoting the revolutionary hair product brand that works to create beautiful, volumized and salon perfect hair at home.
Guests enjoyed delicious cocktails, all American canapés which included burger sliders and yummy lobster tacos, cupcakes, beauty makeovers and live hair demonstrations while party dance tracks played in the background.
ProBlo’s professional hair care team then performed a live showcase of the brand’s first product, the Curl Me brush; a unique, detachable handle with a selection of ceramic barrels that work together to create the ultimate bouncy blow dry with curl, volume and shine.
Beauty extraordinaire Cassie Lomas also sent her expert makeup team to deliver decadent touch ups and mini makeovers with ProBlo body art stencils throughout the evening.
ProBlo’s founder, Rebecca McCann expressed her delight over the success of the launch:
“The turnout tonight has been fantastic. My team and I have worked incredibly hard on this and we’re delighted to finally launch our brand. It’s amazing to introduce a new product and see such an enthusiastic response. It looks like it’s going to be an exciting year for ProBlo and this is just the beginning for us!”
ProBlo’s Curl Me brush is now favored by a selection of star-studded salons and celebrity stylists across the country and has been most recently been used on the famous locks of the dancers at Strictly Come Dancing, Coleen Rooney and Cath Tyldesley.
About Curl Me by ProBlo:
The unique Curl Me brush comes complete with a ceramic handle and a selection of detachable round bristle brush barrels, which work together to build a flawless, at- home blow dry like no other product before it.
The unique Curl Me brush comes with a ceramic centre, which heats up as you blast your hair with your dryer. Simply wind your hair around the brush, detach the handle and the barrel will grip securely in place. Attach a new barrel to the ProBlo handle and repeat the process with the rest of your hair. Simply leave the hair to set as the barrels cool, and then take them out to reveal a professional voluminous blow dry look.
Curl Me is the ultimate hair tool for ladies on the go, the starter pack comes in a travel friendly canvas bag which contains the ProBlo handle with six bristle brush barrels of three different sizes with six hair clips.
Curl Me by ProBlo is now available to order online at problogroup.com for the price of £35.