Ultimo Launches In Liverpool Debenhams

March 25, 2015

Last Friday, Ultimo founder Michelle Mone OBE, who is currently dominating the UK publishing scene with her book ‘My Fight to the Top’, arrived in Liverpool today to open Ultimo’s new concession at Debenhams.

Looking stunning in a crisp white shirt and Ultimo’s stunning black harness, Michelle was in store to celebrate Ultimo’s first retail concession in Liverpool and to preview the latest Spring Summer collection with customers.


The Ultimo concession at Debenhams, Liverpool is one of the first of many scheduled to roll out across Debenhams and House of Fraser department stores throughout the UK this year.

Focusing on expanding its retail offering with concessions to enhance the Ultimo customer experience, Ultimo retail concessions will allow for a more personalised shopping experience, helping women find the perfect fit and facilitating access to stylish, innovative and seductive lingerie.


Michelle Mone OBE, Founder of Ultimo, commented: “Liverpool consumers form a large and very loyal part of our customer base and we are looking forward to providing them with the definitive Ultimo shopping experience with our new retail concession in Debenhams.  Each of our concessions will feature our Ultimo brand ambassadors – an expert team of fitting experts who can help women with all of their lingerie needs and ensure they have the very best lingerie fitting experience.”

The One Jessie Bra 24

The One Jessie Bra, £24

Liverpool is a significant market for Ultimo, where there is a clear demand for stylish and seductive lingerie. Renowned for their passion for fashion, sales show that consumers from Liverpool have a preference for pink underwear and Ultimo’s signature party-ready Multiway bra sells in bigger numbers than in any other city in the UK. 

Black Label Sophia 35

Black Label Sophia Bra, £35

OMG Eliza Cami 30

OMG Eliza Cami, £30

The Debenhams Liverpool concession will feature Ultimo’s core collection including the revolutionary OMG gel-technology bras as well as the latest accessories from the innovative brand, the Ultimo Lace Cover Up and Ultimo Harness. Giving an everyday bra a stylish new look, the gorgeous Lace Cover Up can be worn over a bra and under plunging jackets and shirts, creating a demure look to go from day to night. Whilst the new bold Body Harness can be worn seductively in the bedroom or as a statement accessory over clothes.  

Black Label Harness 12

Black Label Harness, £12

Ultimo offers products in sizes A-G cups, priced from £10 for briefs and £20 for bras. 

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