Get set for AW14 with UGG Australia and their new campaign, this is UGG.
The new campaign expresses the emotional power of UGGs brand by celebrating the biggest and smallest moments in life. It also features models Langley Fox Hemmingway and Jack Guiness, as well as global blogger and model Hanneli Mustaparta.
“This is UGG” will be a multi-media, cross-channel campaign, in black and white, with the images featuring real moments between real people in their personal environments. For example, Langley Fox is pictured in her own home in LA working on a illustration project and then spending time with her friends, while Jack’s is at his East London apartment at his very own bar!
Connie Rishwain, President of UGG Australia, has said that “we challenged ourselves to communicate the unique physical and emotional experience that occurs when you own UGG products and we are showing the personal moments where UGG exists in our consumers lives.”
And for those of you that think UGG is just about the fluffy boots, think again! The brand has grown over the years and features a great range of footwear but with a hint of that sheep wool that is synonymous with the brand.
So head to your nearest UGG stockist today, and send a picture of your UGG style to @STYLE_etc