Selfridges Exchange Square celebrated all that is great about Britain last night with The Big Beauty Bang, commemorating a summer of the Diamond Jubilee and the 2012 Olympics.
The Big Beauty Bang brings together renowned beauty brands including Creme de la Mer, Estee Lauder, Illamasqua, Yves Saint Laurent, Giorgio Armani, MAC, NARS and Kiehls, as the Beauty Hall hosts the ultimate in British parties.
From Union Jack champagne, traditional lemonade and cupcakes to a live Hoola Hooper – British and international brands alike revel in the best of British while exclusive products and luxury treatments offerd customers a unique experience.
Customers were given the chance to play on the classic grabber machine, hosted by the infamous Johnny Woo as the fabulous Mary Queen of Shops. Filled with must-have beauty items and fragrances for the summer, customers who spent £60 or more in the Beauty Hall will be given a token and can take their turn on the nostalgic grabber machine to win a fabulous prize.
Adding a touch of royalty to the occasion was a personal appearance from ‘The Queen’, as customers joined the Selfridges look-a-like as she takes to the throne for the ultimate memorial photo.
Marawa the Amazing from Britain’s Got Talent also made an appearance in store spinning her hoops live to some classic British tunes.
Jayne Demuro, Head of Beauty at Selfridges said: “Our Big British Bang celebrations are the perfect opportunity for customers, British and International, to experience everything that we love about Britain. With lots of exciting in-store entertainment lined up, customers can expect much more than just a day of shopping. This unique event will see an array of exclusives from leading beauty brands on offer to help our customers look and feel like they’re ready to celebrate with a big British bang.”