Last week I got the pleasure of sitting down with two-thirds of the designer trio, SIBLING, at Manchester’s own Hervia Bazaar. British born design house, SIBLING is celebrating its tenth successful season with luxury retailer Hervia, showcasing its dynamic and beautifully crafted collections both in-store and online.
Before the interview fully kicked off, I had to ask the duo what their reaction was to seeing the Queen B herself rocking one of their knit monster mask, on the cover of Carine Roitfelds CR Fashion book earlier this year.
Cozette and Sid both agreed that although they are not merely phased by celebs wearing the brand, but more excited to see a regular person rocking the brand, it was a huge success to see the worlds leading female pop-star rocking their knit monster mask. Plus its an easy way to help catapult the brand into further success; Beyonce is not the only hit maker to be seen sporting the brand, ‘Happy’ singer Pharell Williams is no stranger to the SIBLING Brand.
And on the opposing side, I asked how they felt about artist Ai Weiwei splattering paint all over their samples, without their permission, for the sake of art.
When Dover Street Market, V Magazine and renowned artist Ai Weiwei set out to do a collaboration you’re never really sure what to expect, but the honour of having been asked is enough to relinquish your samples and pray for the best. The outcome, this awesome photo along with the art being displayed at DSM throughout November.
The SIBLING AW14 collection, described as a ‘love letter to working men’, offers a surprisingly mature and wearable collection of classic cable knit jumpers and crochet sweaters in electric blue, mint and burgundy.The collection consists of high crochet throws and scarves as key accessories for the season – top heavy silhouettes which are slimmed down by cropped joggers and short shorts.
SIBLING is driven by three close friends: Sid Bryan, Joe Bates, and Cozette McCreery. Mastering their collection with a sense of creativity, the trio tend to draw a lot of tribal influences; British punk, pop art, and the youth culture, incorporating bright colours and bold graphics into their knit and denim designs.
Commenting on their longstanding relationship, Oscar Pinto-Hervia, CEO and Founder of Hervia Bazaar comments, “SIBLING’s ready-to-wear collections always deliver something new and exciting that resonates with our customers. Well designed and beautifully manufactured, the AW14 collection is strong testimony to the brand’s maturity – marrying patterns, colour and graphics seamlessly.”
Cozette McCreery, one third of the British designers says:
“When SIBLING launched in 2008, Hervia were our very first stockist outside of Japan. Oscar saw the product and knew that his customer would appreciate both the humour and quality. Hervia have always been market leaders and, importantly to young design businesses, marry this with incredible loyalty and support.”
This Friday The Victoria and Albert Museum will be hosting Fashion in Motion: SIBLING, a retrospect of the brand from the beginning. Some of the clothing from the earlier years have yet to see a runway, because back then they were usually just shot static, so it will be such a pleasure to see how the brand has grown over the last ten seasons. The V&A website will run a live feed on their page Friday at 17:00.
The SIBLING AW14 collection is available at Hervia Bazaar, 40 Spring Gardens, M2 1EN, Manchester, or at www.hervia.com
By: Chanel Anderson