With the announcement in February this year that the rate of employment in the UK is at its highest since records began in 1971, work and work-life balance have never been more on people’s mind than today. But are we all still doing the 9 to 5? Has hyper-connectivity changed our working lives? Is anybody not working in the service industry these days? What does it mean for retail? What about fun and work?
Linda Hewson, Selfridges’ Creative Director says: “Everything that touches the way our customers live their lives is of interest to us as it influences the way we speak and engage with them. With work being such a huge part of people’s daily concern, we felt that this year, more than any other, the time was ripe for a look at some of the trends that are currently reshaping both the workplace and the retail space and champion ‘me time’ as a way to reclaim a better work-life balance.”
Work It! runs from April 30 for a six weeks in Selfridges stores and online. For the campaign, Selfridges has called on a broad mix of expert voices to help define the near future of work and offer some inspirational fixes to make work, work better.
The Work It! campaign provides you with the opportunity to maximise your lunch break in order to help you achieve a better work/life balance.
A Beauty Routine for your Daily Routine The Big Beauty Lunch Breaks
Welcome time-poor beauty lovers: it’s time to reclaim your routine!
As part of Selfridges Says Work It, we are helping you to enhance your work routine – and your look – with amazing express beauty experiences and the ultimate edit of essential beauty tools.
From drop-in treatments that fit with your schedule to an edit of multi-tasking must-haves – we will be making sure your beauty regime can keep up with the changing face of the working world.
Show us how you work it: #SelfridgesXWorkIt
Thursday 7 May – Saturday 9 May 1-4pm
Thursday 7 May Clinique: Custom Express Treatments Enjoy a choice of custom Clinique services. Just pick a time and treatment, and then the team will do the rest.
Friday 8 May Illamasqua: Quick-fix Contouring Discover Illamasqua’s new Sculpting Gels and perfect your facial contours. Learn how to create more defined cheekbones with this inspirational express tutorial.
EVENT Illamasqua: Alex Box & Spob – ‘Careers in Make Up’ San Carlo Farmacia del Dolce on LG 6.30 – 8.00pm Join Head of Professional Development, Spob, and Creative Director, Alex Box, for an insightful talk that goes beneath the face of beauty to discover what drives its leading talents. This exclusive event is a rare opportunity to hear about the inner-workings of the beauty industry. Tickets cost £35 (£25 for students) and are available from the Illamasqua counter.
Saturday 9 May Yves Saint Laurent: Work It with YSL Discover the art of highlighting, a flawless complexion, the perfect pout, the cat-eye flick and the smokey eye in a flash makeover.
MANCHESTER TRAFFORD Thursday 28 May – Saturday 30 May 2-5pm
Thursday 28 May Bobbi Brown: Secret to On-the-Go Make Up Join our team of professional makeup artists to learn Bobbi Brown’s secrets to beauty, wellness, confidence and more. Enjoy a personalised secret to on-the go makeup lesson and explore Bobbi’s iconic on-the-go must-haves- and how to apply them effortlessly. You’ll be treated to a healthy refreshment and will receive an exclusive tote bag to take away (whilst stock lasts). Speak to one of Bobbi’s professional Makeup artists to reserve your place.
Friday 29 May NARS: Make Up Your Mind Services Join Samantha Perez, Helena Kastensson and Benoit Dumont, UK National Stylists for Nars, for exclusive express treatments. Take your pick from three beauty services you can easily fit around your work routine • Smokey Eye Demystified: Francois Nars’ signature technique for a long-wearing smokey eye • Cheek Technique: turn a new cheek with perfectly placed colour pops to contour and highlight • Full-power Pout: get the perfect dramatic lip color with bold definition. Also look out for the exclusive Christopher Kane collection preview.
Saturday 30 May Illamasqua: Quick Fix Contouring