The Masters at Selfridges celebrates the accomplished champions of fashion. The AW14 creative project is an exploration of the originators, pioneers and provocateurs that shape the fashion landscape, and it launched in stores on the 1st September.
Oscar De La Renta
The Masters, all considered champions of their craft and true Ready-to-Wear icons, will be showcased and sold at Selfridges Exchange Square and Selfridges Trafford – many for the very first time!
A key focus for the campaign will be Selfridges’ collaboration with Master of the Elements, Rick Owens – to present The World of Rick Owens which marks twenty years since the inception of his label. This will encompass an exclusive twenty-piece collection stocked at both the Selfridges Trafford and Exchange Square.
Some of the other Masters include, Dries Van Noten, Marc Jacobs, Paul Smith and Roberto Cavalli to name a few. Each Master has created an exclusive piece or capsule collection that is emblematic of his or her archive or handwriting, their own ‘masterpiece’.
Selfridges has created unique and bespoke installations to animate each garment – some of which will be on sale at the highest price points the stores have ever seen!
The Masters are;
The Master of Architecture, Azzedine Alaïa,
The Master of the Eclectic, Dries Van Noten
The Master of Subversion, Jun Takahashi of Undercover
The Master of Mood, Marc Jacobs
The Master of Elegance, Oscar de la Renta
The Master of Inspiration, Paul Smith
The Master of the Elements, Rick Owens
The Master of Glamour, Roberto Cavalli
The Master of Showmanship, Thom Browne
The Master of Modernity, Stella McCartney
The Master of Defiance, Yohji Yamamoto
The range can be shopped in store at The Trafford Centre and in Exchange Square or online at selfridges.com/themasters