Nation’s Number 1 Perfume is revealed

July 17, 2017
The country’s favourite fragrance has been revealed and it may not be much of a shock to most people. Over 66,000 participants top scents were surveyed to show the top 10 voted for by the public. Bath and shower experts wanted to further explore the global fragrance and perfume market, which was worth as much as £31 billion in 2016. They have considered the favourite fragrances for more than 66,000 participants and explored what academics have to say about the science behind how we smell.

Favourite Fragrances

The winner was Coco Mademoiselle, by Chanel. A classic parfum many see the investment in, it isn’t perhaps such a revelation, but more of a solidifier of the luxury fashion houses power in the fragrance market. Dior came second with Hypnotic Poison and Alien by Thierry Mugler third, a total of 44,907 perfumes were listed to choose from by participants. The full list of the nation’s top 10 is listed below.

1. Coco Mademoiselle- Chanel
2. Hypnotic poison – Dior
3. Alien – Mugler
4. D&G Light Blue – Dolce and Gabbana
5. Lolita Lempicka – Lolita Lempicka
6. Flowerbomb – Viktor & Rolf
7. Shalimar- Guerlain
8. Coco Eau de Parfum – Chanel
9. J’adore – Dior
10. Euphoria – Calvin Klein

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Science behind the Scent

Not just exploring what people preferred from own choice, the report assessed the science behind smells and what we find attractive. Research results proved that women were more prone to aromatic scents including wood and spice. On the contrary, when selecting the ideal scent for men, women chose more clean and fresh fragrances. Findings on the scientific side at least may surprise readers who were certain the top notes of scent would be floral-related, instead women are choosing the more masculine versions when asked directly.

Further delving into results showed women voted odour in a partner one of the most vital factors in attraction (be sure to get your scents sorted gentlemen). The report even suggests that a woman’s smell can raise testosterone in men, showing just how important perfumes and natural odours can be within building relationships.

Don’t be swayed by others opinion, it seems the confidence in finding your signature scent has power of it’s own as findings proved choosing your own perfume can double your sexual attraction, perhaps adhering to the old mantra that a woman who knows what she wants is most attractive?

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