The new Barbie collection with Missguided is giving us all the nostalgia as the range playfully brandishes our favourite childhood doll’s logo to convey retro contemporary style. Always accessible, Missguided keep this collection in typical fast fashion manner.
Expect shed loads of pink and plenty of attitude in conventional Missguided design. The collection promises streetwear re-imagined for the modern female, so expect a selection of separates including T Shirts, Hoodies and Bottoms to mix and match to adhere to personal style.
Following on from the brands continuous #BabesofMissguided campaign, the Barbie campaign is said to further exposure of female empowerment. The collection takes form of fashion that is clearly women dressing for women, steering away from flesh-baring male gaze aesthetics.
Whether sought by feminists or retro enthusiasts, the appeal of the Barbie collaboration is sure to reach far and wide, tapping into the target Missguided demographic of boundry-pushing millenials who aren’t afraid to show some personality with their fashion choices.
Barbie Collection Review
Casual is the key phrase when overviewing the collection. There is an air of Moschino influenced commercialism in the design, contextualising the worldwide recognition of the Barbie brand into a fashion perspective.
Texture comes into play through the separate pieces, with use of quilting in bags and accessories. Velour and mesh set the tone for tops and jackets, befitting streetwear texture conventions and making for cheap and cheerful designs.
The collection ranges from £5 to £60 and will launch online and in the Westfield and Bluewater bricks and mortar stores. See the link below to shop.