Krug Champagne Collaborates with The Philharmonia Orchestra

March 27, 2014

Krug Champagne & London’s Philharmonia Orchestra bring together music and Champagne with an experience to alight the senses

The House of Krug is celebrating the annual recreation of Krug Grande Cuvee by highlighting the parallels between conducting a symphony orchestra and composing Krug Grande Cuvee, the signature Champagne of the House, with a pop-up immersive exhibition, in the heart of London for one week only.

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Imagine walking through an exhibition with a glass of Krug Grande Cuvée and discovering, one by one, more than a hundred of the tasting notes which helped compose it, while being in and amongst some of the most talented musicians in the world as their instruments come together in orchestral brilliance…

This unique exhibition has been built to be a journey and an adventure into a world of music and Champagne, as well as to make both worlds easily understandable.

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Every year at the House of Krug in Reims, Cellar Master Eric Lebel and the Tasting Committee select from more than 400 individually-tasted wines around 120 of them, from over 10 different years, to blend in the recreation of Krug Grande Cuvee. Thus Krug creates the fullest expression of Champagne possible in a glass, a process of meticulous creativity; the pinnacle of the art of blending Champagne.

Esa-Pekka Salonen, Principal Conductor and Artistic Advisor of the Philharmonia Orchestra conducts more than 100 musicians in the digital installation RE-RITE , each of them working individually and together at the height of their powers to realise Stravinsky’s masterpiece, blending over 30 different instruments, each with their own character.

Krug Celebration 2014 is the extraordinary meeting of two talents, between the work of Eric Lebel and his team at the House of Krug, and that of Esa-Pekka Salonen and the musicians of the Philharmonia Orchestra co-creators of RE-RITE; music and Krug Champagne to be experienced together like never before.

The experience will take place in Shoreditch from the 7th to 11th of April and can be booked online from the 12th of March at www.krug.com: £60 pounds/person for two glasses of Krug Grande Cuvée and the full musical experience of an hour and a half.

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