This May Jo Malone London teamed up with the artistic team, Calm & Collected to create bespoke packaging for The Selfridges Beauty Project.
We were lucky to attend their event in Selfridges Manchester and get a whiff of all the different signature fragrances: English Pear & Freesia, Pomegranate Noir, Lime Basil & Mandarin, Earl Grey & Cucumber and Peony & Blush Suede.
All the scents embody there own signature notes causing each cologne to smell completely different from one another. Pomegranate Noir, one of my favourites, gives a very dark, rich and a bit sweet scent while Earl Grey and Cucumber comes across airy and very delicate, like after a spring shower.
We also got to meet 2 out of the 4 members from the Calm & Collected team, who created a beautiful silk screen design Jo Malone London keepsake box for us; something special to have and cherish as a true piece of bespoke artwork. The Calm & Collected team said that because the printing technique is so labour intensive, it “has meant that the range has had to be very limited edition, a great chance for fans of the brand – or ours! ”
They told us that their inspiration comes from a visual interpretation of Jo Malone’s iconic fragrances, combined with the silk-screen printing process that was popular in the sixties with Andy Warhol.
The team, which is made up of Adam Bletchly, Chris Mackenzie, Donal Sturt and Alex McCullough also said that “the difference with the process we’re using is that we take the time to carefully select the colours and composition for each individual piece, effectively painting these decisions on to the screen. Then the unique colour arrangement is printed on top of the packaging and combined with a second layer – completing the design. Within the structure of this process there is an opportunity for chance: unexpected results in colour combinations and form. It’s this system which will make every purchase in store unique.”
The guys will be in store until June 15th, so if you have a chance and are craving a new scent for the summer check out the Jo Malone boutique at Selfridges.
Jo Malone London Calm & Collected is priced at £82 for 100ml or £41 for 30ml.
By Chanel Anderson