In the year recognising 400 years since the death of William Shakespeare Selfridges has put together a modern re-imagining of the bard’s work, depicted through fashion.
Exclusive to Selfridges stores in London, Birmingham and Manchester, homage is paid to the famous wordsmiths greatest work, encompassing themes of tragedy, comedy and romance. Designers featured in this creative collection include showpieces by Rick Owens, Dries Van Noten and Simone Rocha, all of which will be merchandised and displayed in the Selfridges windows.
Refined and specific, ‘Act 1’ and ‘Act 2’ will offer a capsule look into Selfridges reflection on Shakespeare connotations. Hero styles of the Refashioned range include Christopher Kane’s Romeo and Juliet ‘Kissing Couples’ tees and jumpers, Rodarte’s capsule dress collection and Issey Miyake’s notable scarf collection.
Shakespeare Refashioned will encompass Selfridges’ most ambitious window scheme to date, photography by Mary McCartney, exclusive products across every category and from all corners of the world; and the be all and end all of in-store events programming.
Selfridges Creative Director Linda Hewson said this of the new display:
“Shakespeare is part of the fabric of our creative world and of contemporary society. The words spoken, the images evoked, the dreams realised, are of our time and of his. The gifted and visionary narrators brought together in celebration of Shakespeare’s life and works for Shakespeare Refashioned will tell stories we imagine the Bard would be proud of!”
The themes for the innovative window displays will split into light and dark as follows:
Light…
Alexander McQueen’s Midsummer Night’s Dream
Erdem’s Midsummer Night’s Dream
Christopher Kane’s Romeo & Juliet
Rodarte’s Romeo & Juliet
Maison Margiela’s Much Ado About Nothing
J.W.Anderson’s Hamlet
Marques Almeida’s Winter’s Tale
Givenchy’s Winter’s Tale
Craig Green’s Twelfth Night
Issey Miyake’s Twelfth Night
Self-Portrait’s Taming of the Shrew
Dries Van Noten’s Merry Wives of Windsor
Dark…
Alexander McQueen’s Hamlet
Christian Louboutin’s Hamlet
A.F. Vandervorst’s Othello
Christopher Kane’s Macbeth
Gareth Pugh’s Macbeth
Rick Owens’ Macbeth
Toogood’s Hamlet
Simone Rocha’s Romeo & Juliet
Givenchy’s Anthony & Cleopatra
Undercover’s King Lear
Maison Margiela’s The Tempest
Yohji Yamamoto’s Julius Caesar coats
In appropriate fashion Olympia has fashioned famous Shakespeare Novels into fashionable canvas clutch bags:
Shakespeare Refashioned Olympia Le Tan A Midsummer Night’s Dream £1200
The whole collection is split to cover all themes evoked by Shakespeare and shows truly beautiful designs across some of Selfridges most coveted brands.
