Become a LEGO Designer in new Competition

January 12, 2017
Become a LEGO Designer in new Competition

Children and grown ups with kids listen up, LEGO is giving you the opportunity to be a part of the magic and become a LEGO designer, creating a set for the new LEGO Friends range. Want the details? We thought so.

Concoct your ideas building with your own LEGO set or try the LEGO Digital Designer software to bring your ideas to life on screen and once submitted you could be in with a chance to win this exciting prize. The prize itself will be created and produced, being sold at Toys’R’Us within the UK and Ireland (global distributors may vary). The chosen set will also include a minidoll of the young designer for that extra personal touch.

How to Enter
1.    Create your inspirational concept model about a new social place in Heartlake City. You can use real life bricks or the LEGO Digital Designer software, that can be downloaded with no cost here:
When designing your inspirational model, think about: how relevant is your inspirational model for fans of LEGO Friends? What does your set bring to the LEGO Friends range? Does your design look appealing and stand out? Don’t forget the little details – these can enhance your idea!
2.    Submit your entry via the competition website at or on Facebook via the LEGO Friends application. Upload 4 images of your model (these must show it from all angles), your product name and brief description outlining what inspired you.
Entrants must have their parents’ or legal guardians permission to go online to upload their creation. Collaborations between builders are not permitted for this competition. For full terms and conditions, restrictions and further information please visit

Let your imagination run wild
Heartlake City is the fictional home town of the 5 LEGO Friends, Stephanie, Olivia, Andrea, Emma and Mia.  The girls need a new place to hang out in Heartlake City, somewhere cool and fun, what should it be?   The designers in the LEGO Friends team need your help and imagination to design a new place to go.
Big or small, cosy, fun or crazy, you can build something inspired from current Heartlake City building sets, or something completely different – there is no limit to your imagination!

In March 2017, The LEGO Friends team will select 20 semi-finalists, and from this shortlist the judging panel will then select 10 finalists before choosing the ultimate Grand Prize Winner on March 17th 2017.  The judging panel includes girl band L2M, Ellie V. – Youtube toy reviewer, Studio Bubble Tea – Youtube toy reviewers, Kristel Whitaker – fan of LEGO, and the LEGO Friends team.
The Grand Prize Winner will win a week-long trip for up to 4 people to the LEGO Group headquarters in Billund, Denmark, where they will engage closely with the LEGO Friends Design Team to turn their ideas into reality.
From the 26th December 2016 at 10:00am GMT to 28th of February 2017 at 3:00pm GMT, children aged 6 – 12 worldwide can enter the competition via or the LEGO Friends Facebook app.


No data from this will be collected or stored on STYLEetc please check with LEGO to request how your information will be used.

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