The edgy, younger sister of Swedish fashion brand H&M, & Other Stories is famed for its luxe, minimalist aesthetic paired with the very best fashion trends of the season; making it a one stop shop for all your fashion needs. What you may not know is that this Scandi fashion brand also offers an extensive beauty range, including make-up, skincare and bodycare to impress the most discerning of beauty lovers. STYLEetc. is looking further into & Other Stories beauty range and putting the Satin Ivory Liquid Foundation to the test. How will it compare to its’ luxury beauty brand rivals?
Promising full coverage, the & Other Stories Liquid Foundation has a high-pigment formula that also gives a soft-focus, demi-matte finish – think of it as your very own Instagram filter in a bottle. With a versatile consistency, you can add a few drops to your favourite moisturiser for light everyday coverage, or you can use it on its own for a fuller make-up look. Complete with its own dropper tool, this is often an added extra for many luxury foundations, adding to the convenience and value for money of the & Other Stories variant. Currently, the & Other Stories Liquid Foundation is available in 7 versatile shades, ranging from Satin Ivory to Silk Mahogany that can effortlessly adapt to the natural undertones in your complexion for a more natural looking finish that doesn’t look like a mask.
When applied directly to the skin, this Liquid Foundation glides smoothly across the skin, blending easily with your natural skin tone without a hint of cakiness. Whilst this is often the benefit of light coverage foundations, the high pigment composition of this Liquid Foundation also instantly covers skin imperfections including blemishes, redness and uneven skin tone. This remarkable & Other Stories foundation manages to deliver the near perfect base for your make-up, seamlessly airbrushing away any imperfections with a more natural looking finish than most high coverage foundations.
Towards the end of the day, the foundation is still firmly in place without melting or flaking away. As only a demi-matte finish, if you have oily skin you will find you may need to add a touch of powder to reduce excess shine, but otherwise this foundation offers a healthy glow to your complexion that doesn’t look heavy or forced.
From the Satin Ivory swatches, you can see how the Liquid Foundation morphs with your skintone the more it is blended to an almost undetectable base. As such a light shade, the high pigment coverage of this foundation may potentially drain some of the colour from your cheeks, so it is important to remember to add bronzer or blush to warm your complexion back up. But it is great for those with an English Rose complexion as the foundation doesn’t oxidise on contact with the skin and leave a dreaded darker orange tinge.
With a 15ml size, this foundation is roughly around half the size of others on the market, but with a rather substantial £18.50 price tag (the equivalent of £37 for regular 30ml foundations). Whilst this may seem expensive, only a tiny amount of product is required due to this foundation’s high-pigmented nature; meaning a little really does go a long way, especially if it is mixed with moisturiser as a lightweight alternative.
Comparing it to high-end foundations, the & Other Stories Liquid Foundation can easily compete in terms of coverage and staying power. Whilst less shade options are available, the foundation can blend much more easily to match your skin and not look like a mask. If you haven’t found your holy grail high-coverage foundation yet, this might just be the one for you.