When a product achieves wide recognition and accolade across the board, it can be easy to become complacent. Estee Lauder has rejected this and opted to continue to innovate and rethink with the latest addition to their foundation range. Introducing the Futurist Hydra Rescue.
Inspired by it’s predecessor (which is will remain available for veteran fans), Futurist is a new spin on Estee Lauder’s Double Wear. Double Wear was originally released in 1997 and claims to be the top selling foundation of last year, making it a hard act to follow.
Futurist offers beauty lovers a 12 hour glow, hydrating finish and all-day wear. The brand promises colour stays true throughout hours of wear and gives a radiant finish. Like Double Wear, Futurist gives a flawless finish and works well to conceal blemishes and uneven skin tones.
Tested by both dermatologists and ophthalmologists, Futurist is non-comedogenic and so won’t clog pores whilst worn. Clearly striking a balance between skin-friendly and still effective, Futurist also moisturises skin during wear, seemingly doing all it can to keep your skin in check.
So What's the Difference?
Weighting Futurist against Double Wear, the most obvious difference at first glance is the SPF. Futurist has an impressive SPF 45 to Double Wear’s SPF 10 and offers a level of protection against UVA and UVB.
Futurist also benefits from a formula fused with IonCharged water, chia seed extract and probiotic technology. This formula provides a hydrating and breathable foundation that is a lot kinder to your skin than some alternative options.
Whilst Double Wear is known for it’s full coverage results, Futurist goes for a more natural look and allows you to build layers of foundation to get your desired look. One pump for medium or two for full coverage. When applying, it feels light to touch and avoids a caked-on effect that cracks and wears. It feels easier to blend than Double Wear (both were trialled), but retains a long-lasting wear over the day.
Futurist has a more condensed shade range, compared to Double Wear. There are 20 shades from light to deep versus it’s predecessor’s 60 shades available. Although there are a noticeable lack of shades from Futurist, we are hoping there will be more to come in the near future. In 2020, beauty without diversity is just not going to work for the masses, so we would like to see the shades developed further to include a wider selection of undertones for shades of medium to deep.
The packaging is also new, as Futurist ditches Estee Lauder’s classic glass bottles and adopts a plastic tube instead. This makes the foundation a lot lighter to behold, it also comes complete with pump, so you no longer have to buy one separately to get the most product out. There is an additional 5ml of foundation in Futurist (35ml vs Double Wear’s 30ml), giving you a little more use overall.
Currently Futurist Hydra Rescue retails at £36.00. This works out as £10.29 per ml and saves you £1.04 per ml versus Double Wear, if you are thinking of making the switch. When trialled, the foundation pleasantly surprised us. The coverage was great, it is versatile to have as a medium layer if you want to have a more natural look, but still allows a thicker result if you add more on top.
Just like Double Wear, you can rely on a nice blendable finish and smooth texture. Futurist is a great choice if you are looking for a foundation that offers your skin a little more protection and love, additionally if you want medium to full coverage. At £36.00 it’s pricey for some, but we would recommend the investment as the results speak for themselves.