Anastasia Soare of billion dollar brand Anastasia Beverley Hills made an appearance at Manchester Beauty haven Selfridges Trafford Centre this weekend and the crowds poured in.
A meet and greet and shopping event saw fans able to buy a ticket to the experience for £100, which was redeemable off any of Anastasia’s products after a quick selfie with the mogul.
Before Soare arrived, the fans waited in huge crowds to meet their idol. With each having a quick few seconds to have a chat and picture with her before moving on to browse the collection.
Shift in Beauty Culture
The event was a sure marker of how Manchester and the UK beauty scene has seen a shift in recent years, as the internet opens beauty lovers eyes to new brands far and wide.
Previously Anastasia Beverley Hills was tricky to get hold of in the UK, only being stocked online, on sites such as Cult Beauty and in odd stockists, but now the brand can be enjoyed in all it’s glory at Selfridges.
Anastasia Soare is not only beauty royalty but also an epitomisation of the American dream, venturing from her home of Romania and setting up shop in California and quickly building experience in beautifying Hollywood A Lister’s and Supermodels.
Anastasia Beverley Hills can be found at Selfridges.