The stage and familiarly repetitive for Fast Fashion’s Ecommerce trends at present, Online Stores serve sale after sale and competitors fight to stay relevant against one another, attempting to play off profit margin against bottom level discount. In the midst of this Runway 96 has taken an alternative route in the market and bidded to get ahead of the pack with promised One Day Delivery within Manchester areas.
An independent company specialising in designer womenswear with the tagline ‘for the fashionista who knows what she wants’, Runway96 has identified it’s audience and aesthetic. Simply browse along it’s Sepia toned Instagram and Twitter feed, featuring young, hip and confident women, to get a sense of the branding direction.
It appears a grade above the classic Missguided, Boohoo, Pretty Little Thing criteria of Kylie Jenner clone models, who have all toed the line of sex sells within their marketing campaigns. Runway96 adheres to that hybrid genre which strives for the higher quality of established designer brands yet enjoys the free interpretation and versatility of Fast Fashion. Household names like Calvin Klein and Tommy Hilfiger or niche labels like LA brand; For Love And Lemons can be found amongst the notable collections to shop.
Surprisingly compared to the American influenced collections, Runway96 is based right here in our very own Manchester, making it perfect sense to establish and trial and one day deliver service here first.
The premium service called “Premier” will allow customers to order items and have them delivered during the same day within the city of Manchester. This can happen either before 5pm if items are ordered by 12pm or before 9pm if they are ordered before 2pm, this is a whole new level to delivery services within Manchester and an answer to those last-minute outfit panics when you simply have nothing in your current wardrobe to wear.
The all new service will also allow customers to choose a delivery slot anytime of the day up to a week in advance including weeknight deliveries as well as courier collections for any unwanted items which is free of charge. Premier is a ground-breaking service, the likes of which Manchester has never seen before, with Postcodes from M1-M45, WA13-16 & SK1-9 all eligible to use it for the price of £24.95 per order.
Head of Operations at Runway96, Akeeb Ahmed said of the service; “If all goes well, we have plans to expand this service to a wider catchment area and possibly even include new cities such as Liverpool. We felt it was about time that someone recognised that Manchester is where fashion is dominating right now, our customers are fashionable, and they are somewhat icons who are on the ball and know exactly what they want and when they want it, so we are simply giving it to them.”
The venture is certainly an exciting one for North West dwellers looking for a quick fashion fix. I’m sure we have all been there when invitation arises to an event and you have zero time to shop. There will definitely be a want for this service and it presents a new challenge to the existing big players in the Fast Fashion spectrum to up their game and stay current with changing services.
To discover more visit Runway96.