Make-up is set to become even more of a playtime as the iconic Crayola® Crayon meets Clinique’s Chubby Stick Lip Colour Balm for a vibrant collection.
Taking joy, surprise and endless possibilities as the mantra behind the collection, Clinique takes a surprising turn with this new collaboration injecting youthful persuasion to the esteemed brand’s timeless classic aesthetic.
Working alongside Crayola is a first for beauty and skincare powerhouse Clinique, whose collection officially launched exclusive to Selfridges stores this past Thursday 5th January. The collection promises 10 shade editions, taking inspiration from Crayola’s famous colour titles.
The idea behind the collaboration is to invoke the dressing up box mentality most young girls experienced as children, reinstating the playful idea of beauty and colour experimentation. This is additionally a nostalgic reference for seasoned Clinique customers who remember the brand as their first skincare purchase.
The namesake products are referenced in design and exactly matched in colour with their Lipstick counterparts, including popular hues; Mauvelous, Razzmatazz, Mango Tango and Tickle Me Pink.
The brand says: “Colouring outside the lines has never been more fun than it is today with Clinique and Crayola®. Clinique brings creativity and the joy of exploration with colour to its consumers through this collaboration with Crayola®”.
Crayola Chubby Stick™ Moisturizing Lip Colour Balm RRP £17.50
Clinique Crayola Chubby Stick™ Moisturizing Lip Colour Balm is available exclusively at Selfridges from 5th January 2017 and for a limited time at all Clinique counters nationwide and online from 3 rd February.